In May, Minute Maid launched the #doingood social campaign. No parent is perfect. I appreciate how this campaign creates conversation around “perfectly imperfect parenting.” This campaign helps remind parents of all the good things they do that make a big difference.
In honor of Father’s Day, a new video launched last week that highlights a single dad and his son who appeared in the video last month. In this video, Minute Maid takes a deeper look at their relationship. The father acknowledges the challenges he has faced as a single dad, but is inspired by his son’s uplifting words of encouragement letting him know that he is #doingood. Grab your tissues before you hit play!