Ok After a good cry this morning.. I felt I needed to come write and get some things out to make me quit feeling this way.
Scott just called and he could tell I wasn’t having a good day. I just started bawling my eyes out to him.
I want to be a successful business woman and I think to myself can I really be? Maybe I am just tamed to take orders from other and not have my own business. My employers always brag about how much of a well-rounded person I am and my work is terrific. Clients have told me this also and have written me testimonials.
So what is wrong with you then Jen? I think I found out today. I am targeting the wrong market with my VA business. I have been marketing to Moms. They are in the mindset of cost worthy. This in returns turns them away from my rates.
But you know what, I have to be successful in my business. Just because I am charging 25 to 30 a hour doesn’t mean by all means that I am bringing that rate home to my family. Listen, business owners have to pay their own taxes, do not get paid for Vacation Time, get free or low-cost Health insurance and etc. All this goes into my rate..
It seems when I get a ping from my website for a potential client here in the last two weeks, I give them a quote request and bam they are gone. You never hear from them again. So as I sat here this morning thinking to myself, what am I doing wrong? Why am I scaring people off? Then it all came to me.. My target market is the wrong one right now. I have thoroughly enjoyed working with moms and they are some of the best clients.
After this though, I think it is time to target a new group and continue with my website updates. Get the word out to small business owners and discuss with them to persuade the reasons why hiring a Virtual Assistant will save them so much money than hiring an onsite employee.
Thanks for listening to me rant. Its always theraputic to me when I write things out. I begin to feel this big stone lifted off my shoulders.
Not sure if anyone visits my blog or not… but hopefully this message will see you well :).
Until we meet again!
