The world famous Chicco brand is making a huge splash here in the US and is asking for your child’s help. The company is inviting kids from across the country to make their Broadway debut saying “Chicco” (pronounced Kee-ko) on a 100-foot digital billboard in the center of Times Square starting in mid-February.
All you have to do is shoot a short 10 second video of your child saying “Kee-Ko”. Videos will be broadcast on the brand’s billboard on Broadway and 46th Street as well as on the Chicco microsite. Videos can be recorded with a camera, camera phone or computer webcam. Everyone that does upload videos to the microsite, will also receive a keepsake photo of your child’s special moment on the Chicco digital screen in Times Square. Isn’t this such a good idea and what a wonderful memory to put into your child’s baby book?
“We’re very excited to strengthen and grow the Chicco brand here in the United States, and where better to
teach the world to say ‘Kee-Ko’ than right in the middle of Times Square,” said William Hasse, Vice President of
Marketing for Chicco. “It’s the perfect place to spread the Chicco joy!”
In order to celebrate Chicco’s big splash here in the US, Chicco is offering one of our readers their Chicco Liteway Romantic Stroller!
This stroller is a stylish & bold compact ultra light aluminum stroller. Trendy colors, modern tailoring, eliptical tubing and high-tech wheels make this stroller fashion forward. Compact 3-D fold and carry handle for easy travel. Fully reclining seat with hide-away boot enclosure for sleeping babies. Rear wheel suspension and toe-tap locking brakes keep your ride safe. Storage basket detaches and converts to sling tote for carrying baby’s things. One-hand adjustable reclining seat, canopy and leg support allow for baby’s comfort. Recommended from birth to 40 lbs.
Leave a comment below why this stroller would be a great fit for your family.
I will pick a random winner on February 11, 2011, so have your entries in by 11:59pm ET on February 10, 2011.
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Good Luck and get those videos in so your child can make their Broadway start early!