I can actually beg to differ because of a certain 6 year old.
We are cutting corners and tightening down the fort here on our finances as we really want to buy a house this coming up year. I was on the phone today getting insurance rate quotes to see if we could save money on our monthly auto insurance bill. Little Miss L comes prancing through and asks me who I am talking to on the phone. I tell her quietly, that I am talking to Nationwide Insurance. She looks at me and then starts singing loudly “Nationwide is on your side.”
What? I looked at M and said did she just say “Nationwide is on your side?”… Sure enough I heard her correctly. I finished up receiving our quote and started thinking, she had to hear this slogan on the TV. If a six year old can remember this slogan, then you know the slogan really sticks with adults. Brand slogans really do work. In our minds, we are constantly putting slogans together with brand names.
Way to go Nationwide for putting together a slogan that will get everyone’s attention, even a little child 🙂